Data Tracking

Also referred to as “Web Tracking”, data tracking consists of third-party companies associated with advertising,  analytics, social networking, etc.[1] Without the proper tools, web users leave themselves vulnerable for companies to retrieve their data without any permission requirements. Companies use the data to target user trends for a more “intelligent” web and to develop better business strategies. There are both benefits and caveats for both companies and users who track or allow their data to be tracked.

Two examples of Data tracking that can be seen as both a caveat and/or benefit are Net Neutrality and Filter Bubbles.

Related Topics: Privacy | History | Personal Experiences

Resources
[1] Mayer, J. R., & Mitchell, J. C. (2012). Third-Party Web Tracking: Policy and Technology. 2012 IEEE Symposium on Security and Privacy. doi:10.1109/sp.2012.47