Ad Blocker

An ad blocker is a software that prevents certain advertisement from appearing on web pages. Some of these softwares are standalone programs or are already built into a software [1]. Most browsers have options in which pop ups are allowed to be blocked, minimizing the amount of advertisements that appear. Many web pages consist of third party analytics, plug ins, and advertisement tags [3]. With the help of Ad blockers, it allows prevents all those extra elements from loading on the web page. This improves loading time for the web page and makes the web browsing experience better [3]. Ad blockers also enhance a user’s privacy by blocking third party tracking tags from loading and following the user across different websites.

Some programs that can help with blocking advertisements are Ad Muncher, Ad Annihilator, and Ad Barricade [2] Users can clear cookies on the browsers and this will also help minimize the amount of advertisements that appear. Users will also block Adobe Flash to stop video advertisements [1].

Resources
[1] [https://www.techopedia.com/definition/23090/ad-blocker What is an Ad Blocker? - Definition from Techopedia]. (n.d.). Retrieved April 06, 2017, from https://www.techopedia.com/definition/23090/ad-blocker

[2] Bass, S. (2007, November 13). 15 Downloads That Will Block Annoying Ads and Pop-Ups. Retrieved April 06, 2017, from http://www.pcworld.com/article/139515/article.html?page=2

[3] Bilton, S. 1., Southern, A. 6., Moses, A. 6., Willens, A. 6., Parse.ly, S. B., Patel, A. 5., & Chen, A. 5. (2016, February 16). What is ad blocking? Retrieved April 06, 2017, from http://digiday.com/media/wtf-ad-blocking/